NHS Resolution’s 2024/25 business plan centres around a design solution that merges photography with illustrative elements, crafting impactful visuals that convey the report’s narrative without relying on literal representations. The adaptable style seamlessly extends to graphs, tables, and data, offering flexibility across formats. The creative challenge lay in defining a look that works equally well for static visuals and animation. Accessibility was a key priority throughout, ensuring the report remains inclusive while aligning with their newly rolled-out brand identity.