The branding for Ljus & Lätt captures the essence of Scandinavian simplicity while infusing a sense of fun and character. Delicate hand-drawn elements not only reflect the craftsmanship behind each handmade piece but also introduce playful, characterful illustrations that bring the brand to life. Paired with a palette of earthy tones inspired by natural materials and serene Nordic landscapes, the identity balances timeless elegance with a warm, personal touch—designed to connect deeply with contemporary homes and lifestyles.