Macmillan's pop-up clothing store aims to inspire eco-friendly shopping while supporting people living with cancer. The goal? Encourage donations and promote sustainable choices that are kind to both people and the planet.

To attract conscious consumers, the social marketing and pop-up store needed a fresh, youthful vibe brought to life through vibrant photography. The in-store branding told the story with playful iconography and bold, cheerful colours, giving the space a lively pop-art feel. The result? A fun, relaxed shopping experience that drew visitors in and encouraged them to support a great cause.